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Juedes and Gering began using the investment of less than $7,000 worth of athletic shoes being marketed in their hometown and after 3 years, their cost list became a colored catalog and started hiring phone operators to handle mail orders. These individuals, the ones that started the company, or very smart. They grew their company slowly. What I mean is that they first sold products themselves. Then they created a sales team to go out and help them grow by helping with sales. Next they created an in-house sales team and took both male and phone orders. This is a great way to grow a business through organic growth when there is revenue. In the same year also, Eastbay set up a call center, shipping department, creative department and more sales team that occupied almost an entire block of the city. Eastbay also opened up a clothing line offering jackets, pants, shorts and shirts using the Eastbay signature logo and comes in different colors and styles.
