If your promotional item is in your client or potential customer’s hand then your brand name and company will be in their mind. Promotional items are really big at special event and trade shows. At trade show, promotional items are that piece of you company that your potential clients can take home with them. In this case you need something not only useful, but something that will accurately reflect the image of you company. The most popular promotional item at trade shows are pens. Pens are so popular because they are inexpensive as well as useful. But you must be careful if you are going to use pens as a promotional item, being that everybody will have one, you will have to be sure that you pen stands out from the rest.